Pocket Humour – Digital Illustrations

Media type:
Digital Meme Illustrations

Project type:
Personal Project

Additional information:
This project involves researching current affairs and market trends and interpreting those using my own dark humour through creating illustrations and funny one-liners in a meme-type format.

This is an ongoing project.


The Idea
   For a long time before starting Pocket Humour, I felt a desire to create eye-catching illustrations combined with witty and sarcastic text as my comedic outlet. Having used multiple social media platforms for research purposes and  in order to stay on top of current trends, I knew how popular and important meme accounts had become over the past years. No matter the conversation or relationship between two parties, a regular exchange of funny memes is almost guaranteed as a form of communication and staying in touch even when there isn’t anything new to report.
   My research has shown that a lot of meme accounts seem to reuse the same content. The imagery used predominantly features stock photography or stills from movie and tv scenes with a mostly pixelated typeface added on a white border. While funny and entertaining, the average meme account doesn’t feel unique in creating their own content.
   I knew I wanted to create something more memorable and aesthetically pleasing just as much as I wanted to incorporate my own humour and jokes that I write myself in order to give my project a fresh spin.

The Goal
   My main goal is creating simplistic vector-style illustrations with the overall focus on their individual message. I draw my inspiration from current occurings and use my dark humour in order to create relatable content that makes light of darker topics and situations.

The Name
   I tried to gather some ideas for the title of the project. The goal was to come up with something catchy and unique while also making sure that the name and social handle I chose was not already in use on social media platforms. I scribbled down some ideas and I was reluctant to use the word meme in the name.
   Out of the ideas I had brainstormed, the name “Pocket Humour” stuck with me the most. It seemed perfect, it had a good ring to it and you know exactly what to expect when reading it. The fact that each of the words had six letters was only a bonus as it would enable me to create a great and dynamic logo.

- LOGO -

Based on the nature of this project, I knew the logo needed to show off the brand’s personality which also meant not taking itself too seriously. For this, I felt that a combination of sharp edges and soft curves would work best as those design elements would convey playfulness and humour to my target audience.

The Sketch
  I sketched up some ideas for a pictorial mark, as well as a wordmark logo. It didn’t take many attempts as I had something very specific in mind for this.

Initial logo sketches
Creating the logo from scratch

The Execution
   Dividing the two words into two rows and using the equal amount of letters of each word to my advantage, I created guides to made sure I used a uniform grid, letter thickness, and height.


Incorporating Seasons, Holidays, and Social Events
   As part of creating my brand’s identity, I wanted to think ahead and include dates and events of importance and incorporate those into the logo that would be shown as an icon/profile picture on social media outlets.
   For this purpose, I dedicated a significant amount of time to note down dates that are of importance in different cultures and come up with a concept on how those could be illustrated into little icons that would be placed on, in, or around the traditional logo. I felt this was especially important as I want to make everybody feel as included and represented as I possibly can.

Playful Illustartion
   Part of the logo creation involved creating playful illustrations and incorporating those elements into the logo
on the project’s social media channels.


Primary Colour Palette
   Before starting any illustration work for the project, I created visual mood boards for myself using shades and colours that I felt worked great together and combining those into a colour palette. I felt a combination of high value and low saturation (pastel) worked best for what I was trying to achieve.


Social Media Post Templates
   After creating a pastel-themed colour palette, I set the format of the project to be a square as that fits most social media platforms and especially Instagram which I wanted to focus on. In a bid to bring more playfulness into the picture, I rounded the corners and put my colourful squares onto a white background.
   Rounding off the template, I created a negative space (in this case it shows white) of the logo to make sure the placement will remain the same for each individual post which will give it a more professional look overall.