Jiannis is a Greek café and delicatessen shop located in the heart of the southern German town of Vaihingen an der Enz. It offers a wide range of organic Greek produce from small independent farmers and fresh homemade Greek delicacies, as well as coffee of all sorts. Jiannis is a family run business that was recently passed on to the younger generation which prompted a restructure of the business model and a business rebrand.
The aim for this rebrand was to incorporate traditionally Greek elements into contemporary design. The colour palette chosen for this project is giving the brand a fresh and more playful look while maintaining authenticity by using recognisable elements Greece is globally known for and displaying them in a modern line design that balances all elements nicely.
12 June 2023