Pure & Fresh is an organic fruit farm founded by a dedicated group of passionate farmers, united by their respect for the land and commitment to sustainable practices. They embrace organic farming methods that nurture the earth, protect its resources, and promote long-term environmental health.

For this project, I was responsible for designing the logo, as well as creating the product packaging, and advertising materials. A key focus was to visually communicate the farm’s dedication to natural, high-quality produce and its strong commitment to sustainability. The design work aimed to reflect these values, highlighting both the purity of the products and the farm’s responsible approach to farming.